the team.

Bruce Davidson

Chief Executive Officer

Mediality CEO Bruce Davidson is a journalist and entrepreneur with more than 40 years media experience. After a career in newspapers, where he served in senior editorial roles at the Herald and Weekly Times, Bruce formed media solutions provider Pagemasters in 1991. In 2002, Pagemasters was sold to AAP and Bruce stayed on as Managing Director until his appointment as AAP CEO in 2010. After the sale of the AAP Newswire in 2020, Bruce was appointed CEO of Mediality.

Tim Mansour

Technology Director

Tim completed a Bachelor of Science Education, majoring in mathematics and computer science. He worked as a software engineer for 15 years building bespoke database publishing systems, prior to joining AAP in 2011 as Head of Innovation and Development. He also has experience in product marketing and change management roles. Tim liaises with IT managed service providers and business managers to ensure Mediality’s technical services are delivered reliably and cost-effectively.

Amrita Sidhu

Managing Director, Medianet and Medianet Insights

Amrita is responsible for the executive management and strategic direction of Medianet and Medianet Insights. She joined Mediality in 2021 with a background in sales and marketing and as a senior executive in technology and digital services enterprises. Amrita was formerly national sales director of the AAP newswire and has a deep understanding of the Australian and New Zealand media landscape. She brings a high level of commercial experience and management responsibility from her time as GM Asia for Tigerspike, a technology agency that designs and builds enterprise-level digital solutions, and global head of commercial and partnerships for VMG, a SaaS social media video solution for digital advertisers.

Antony Phillips

Managing Director, Pagemasters

Antony joined Pagemasters in 2007 as Managing Editor for the launch of Pagemasters New Zealand. He then spent two years as Editor of daily newspaper Hawke’s Bay Today before relocating to Sydney in 2012 to take up the role of Group Managing Editor of Pagemasters, a provider of world​-​class media production solutions. He has since worked as General Manager and is now Managing Director. Prior to Pagemasters, Antony worked as a journalist and in media management for more than 20 years.

Philip McLean

Managing Director, Mediality Racing

Philip has more than 30 years experience working in senior editorial roles for Australia’s largest media companies. These positions include Editor of Fairfax Media’s The Sun-Herald, Group Executive Editor Fairfax Media, Assistant Editor of News Corp’s The Daily Telegraph and U.S. correspondent for News Corp. He joined AAP as Executive Editor in 2012 and worked with the Newswire senior management team to shape the news, data and information service for the future.