our team.

Bruce Davidson

Chief Executive Officer & Managing Director, Pagemasters

Mediality CEO Bruce Davidson is a journalist and entrepreneur with more than 40 years media experience. After a career in newspapers, where he served in senior editorial roles at the Herald and Weekly Times, Bruce formed media solutions provider Pagemasters in 1991. In 2002, Pagemasters was sold to AAP and Bruce stayed on as Managing Director until his appointment as AAP CEO in 2010. After the sale of the AAP Newswire in 2020, Bruce was appointed CEO of Mediality.

Amrita Sidhu

Managing Director, Medianet and Medianet Insights

Amrita is responsible for executive management and strategic direction of Medianet. She joined Mediality in 2021 with a background in sales and marketing and as senior executive in technology and digital services. Amrita was national sales director of the AAP Newswire and has a deep understanding of the Australasian media landscape. She brings a high level of commercial and management experience as former GM Asia for Tigerspike, an agency that designs and builds enterprise digital solutions, and as global head of commercial and partnerships for VMG, a social media video solution for digital advertisers.

Philip McLean

Managing Director, Mediality Racing

Philip has more than 30 years experience working in senior editorial roles for Australia’s largest media companies. These positions include Editor of Fairfax Media’s The Sun-Herald, Group Executive Editor Fairfax Media, Assistant Editor of News Corp’s The Daily Telegraph and U.S. correspondent for News Corp. He joined AAP as Executive Editor in 2012 and worked with the Newswire senior management team to shape the news, data and information service for the future.

Tim Mansour

Technology Director

Tim completed a Bachelor of Science Education, majoring in mathematics and computer science. He worked as a software engineer for 15 years building bespoke database publishing systems, prior to joining AAP in 2011 as Head of Innovation and Development. He also has experience in product marketing and change management roles. Tim liaises with IT managed service providers and business managers to ensure Mediality’s technical services are delivered reliably and cost-effectively.