Amrita Sidhu

Amrita is responsible for the executive management and strategic direction of Medianet and Medianet Insights. She joined Mediality in 2021 with a background in sales and marketing and as a senior executive in technology and digital services enterprises. Amrita was formerly national sales director of the AAP newswire and has a deep understanding of the Australian and New Zealand media landscape. She brings a high level of commercial experience and management responsibility from her time as GM Asia for Tigerspike, a technology agency that designs and builds enterprise-level digital solutions, and global head of commercial and partnerships for VMG, a SaaS social media video solution for digital advertisers.